What engineers and marketers can learn from each other

opensource.com After many years of practicing marketing in the B2B tech world, I think I’ve heard just about

opensource.com
What engineers and marketers can learn from each other

After many years of practicing marketing in the B2B tech world, I think I’ve heard just about every misconception that engineers seem to have about marketers. Here are some of the more common:

  • “Marketing is a waste of money that we should be putting into actual product development.”
  • “Those marketers just throw stuff against the wall and hope it sticks. Where’s the discipline?”
  • “Does anyone actually read this stuff?”
  • “The best thing a marketer can tell me is how to unsubscribe, unfollow, and unfriend.”

And here’s my personal favorite:

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Source: What engineers and marketers can learn from each other

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