Branding is an integral part of marketing. When it’s done right and makes an impact, a simple logo (like a Nike swoosh) becomes a powerful advertisement in of itself. Just drive down any interstate in America and you’ll see symbols that tell you about a brand. Like, the golden arches. Even certain color combinations can be identified with a brand without any additional text or images to give further context. Like, Virginia Tech University’s maroon and orange; they are a unique color combination that is hard to mistake.